Each year, M2 partners with TIME and Ally Financial to produce the TIME Dealer of the Year Award—the most prestigious recognition a new car dealer can receive.
Our teams stages the ceremony and produces a multi-screen bio for each nominee.
On show site, nominee rehearsals are held late in the afternoon, just hours before the live show. During this compressed window, dealers run through the program, receive stage direction, and often request last-minute updates to their graphics—requiring fast turnarounds before showtime. Adding to the pressure, the TIME Dealer of the Year winner remains a tightly held secret until the moment of the live announcement, requiring careful coordination and discretion from the entire team.
It’s a high-stakes production with no room for error—and M2 delivers with precision and speed.
With over 45 years of experience and a portfolio spanning thousands of successful live productions, Directions AV has built a reputation as a leader in engineering events who pushes boundaries and exceeds expectations. Now, as part of M2 Events Group—an integrated powerhouse combining Directions AV, Big Picture, and Music Matters Productions—we deliver next-level event experiences. From world-class production services to advanced media solutions and cutting-edge AV technology, M2 Events Group delivers immersive, tech-forward events with unparalleled execution.