The NADA Show is one of the largest events in the automobile industry. In 2025, the show came with a twist no one expected.
Just as M2 finished loading in the show, New Orleans was hit with the biggest snow and ice storm in its history. Transportation ground to a halt, restaurants closed, and attendees were unable to get to the meeting.
Our client made a bold move and decided to wait out the storm. We rescheduled rehearsals, rewrote general session scripts, and changed the expo opening. Our team stayed flexible, pivoting in real time to ensure the show was ready the moment the city reopened.
The wait paid off. The weather cleared up, the airports slowly reopened, and 80% of attendees made it to the conference—experiencing a seamless show that felt as polished as ever.
With over 45 years of experience and a portfolio spanning thousands of successful live productions, Directions AV has built a reputation as a leader in engineering events who pushes boundaries and exceeds expectations. Now, as part of M2 Events Group—an integrated powerhouse combining Directions AV, Big Picture, and Music Matters Productions—we deliver next-level event experiences. From world-class production services to advanced media solutions and cutting-edge AV technology, M2 Events Group delivers immersive, tech-forward events with unparalleled execution.