The 7-Eleven Experience is the brand’s premier annual convention and trade show. Held at the MGM Grand Garden Arena in Las Vegas, M2 produced the entire event—including staging, custom graphics, and media systems.
Our staging team anchored the general session with a bold 125-foot LED wall, built from 1,480 INFiLED DB 2.6 panels and powered by Disguise VX4+ media servers. The massive screen delivered more than 54.5 million pixels of ultra-crisp content, visible from every seat. Flanked by outboard IMAG screens, the wall was fully assembled in just 24 hours.
To fill the screens, our graphics team created a full suite of branded, high-energy visuals tailored to 7-Eleven’s identity and show themes. That momentum was amplified by immersive, interactive moments—attendees wore LED wristbands that lit up in sync with the program, color-coded by region. Confetti cannons, a balloon drop, t-shirt cannons, and vibrant lighting effects added even more excitement to the arena experience.
Immediately following the general session, our team quickly transformed the stage for a large-scale entertainment performance that closed out the second day of the show. From load-in to final cue, M2 delivered a high-impact production worthy of the 7-Eleven name.
With over 45 years of experience and a portfolio spanning thousands of successful live productions, Directions AV has built a reputation as a leader in engineering events who pushes boundaries and exceeds expectations. Now, as part of M2 Events Group—an integrated powerhouse combining Directions AV, Big Picture, and Music Matters Productions—we deliver next-level event experiences. From world-class production services to advanced media solutions and cutting-edge AV technology, M2 Events Group delivers immersive, tech-forward events with unparalleled execution.