Engineering the Future: How M2 Events Group and Pixelhue Are Simplifying the Complex for Live Events
Walk into any large-scale live production today and you’ll notice something right away. Screens are everywhere. And they’re not just bigger. They’re sharper, smarter, and integrated into nearly every element of the experience. As LED walls become larger, pixel pitches shrink, and content become more complex, the pressure on show control and screen management systems has never been greater.
M2 Events Group, a seasoned production company known for its engineering-first approach, isn’t just keeping up with these changes. They’re helping shape them. Through their partnership with Pixelhue, a rising force in the screen management space, M2 is rethinking how control systems can support creativity, reduce risk, and empower technicians.
Meeting the Demands of a Pixel-Driven World
“We are no longer living in a world of one screen and a backup,” said Tom Grubbe, CEO of M2 Events Group. “The environments we build today are immersive canvases. We are talking about 300-foot LED walls and layered 4K media that demand systems with massive throughput and intelligent control. With today’s technology, we’re able to push up to 140 million pixels with a single Pixelhue Q8.”
As resolutions have increased, so has complexity. But for M2, complexity is just another challenge to solve with smart engineering. Their goal is simple: build systems that are powerful enough to handle modern content loads while remaining stable, scalable, and intuitive for the operator on show day.
Enter Pixelhue
Three years ago, M2 began putting the Pixelhue Q8 switcher and U5 Pro controller through a rigorous vetting process. From stress tests in Atlanta heat to running full shows in tandem with legacy systems, M2 pushed the Pixelhue hardware to its limits.
“We ran it side by side with our existing rigs,” said Nauman Lalani, VP of Business Development. “We tried to break it. We left it in direct sunlight, ran it overnight, and even killed the fans to see what would happen. We had to know this box could survive a live environment.”
It did. In fact, M2 was so confident in its performance that after one day of running the Q8 in tandem with a legacy system on a corporate show, they ran the rest of the show on the Q8. And they’ve never looked back.
All the Power. None of the Complexity.
What sets Pixelhue apart is not just its raw power and robust system architecture. It is the user experience. The system is intuitive, and operators can learn how to use Pixelhue’s gear quickly.
“It’s incredibly user-friendly,” said Dave Creed, a veteran video engineer with over 25 years of experience. “Unlike some legacy systems that demand weeks of training, you can be show-ready in just a day or two with Pixelhue. And on-site, the PixelFlow software allows me to work quickly and control devices from multiple platforms.”
With up to 48 4K inputs, 16 4K outputs, 32 concurrent 4k mixing layers for true seamless switching, and intuitive signal flow, the Q8 offers the performance of multiple stacked switchers in one system. Its fully customizable EDID settings unlock maximum pixel output on every connector. Running two Q8s in parallel gives you greater redundancy. And the Q8 keeps evolving. Developers continually introduce new input and output cards to keep pace with the changing demands of live production.
Through hands-on demos, test drives, and in-depth workshops, M2 has become a go-to resource for those adopting Pixelhue across the U.S.
Real-World Feedback That Drives Innovation
Beyond using the technology, M2 has become a direct line of feedback to Pixelhue’s engineering team. Their input has influenced firmware updates, interface enhancements, and features in PixelFlow V1.6.0 and beyond.
“The relationship goes both ways,” said Grubbe. “We know how to engineer systems in high-stakes environments. Pixelhue listens, iterates, and evolves. That kind of collaboration is rare in this space.”
As the Q8 and U5 Pro continue to gain traction in the U.S. market, M2 is not just a user. They are a partner, educator, and trusted voice helping shape what comes next.
Looking Ahead to InfoComm
This June, M2 will join Pixelhue at Booth 1221 at InfoComm 2025 to showcase the latest in real-time switching, intuitive control, and modular screen management. Attendees can get hands-on with the Q8, see new features in action, and speak directly with the engineers and operators who use it on shows every week.
“If you want to understand what makes Pixelhue different,” said Lalani, “you need to see it live. Plug in your media, map your outputs, and watch how easy it is to get from setup to show-ready.”
In a world of growing pixel counts and shrinking timelines, smarter workflows matter. And thanks to the partnership between M2 Events Group and Pixelhue, better shows are not just possible. They are already happening.
Learn more about M2 Events Group: m2eventsgroup.com
Learn more about Pixelhue: pixelhue.com
