The Eastern, a stunning 37,000-square-foot venue in Atlanta, got a major upgrade—courtesy of M2 Events Group. In partnership with promoters Zero Mile Presents and AEG Presents, M2’s team from Music Matters Productions (MMP) led the audio and lighting integration, handling everything from gear selection to final installation.
The Eastern’s sound system centers on a powerful L-Acoustics K2 line array, selected for its clarity and coverage.
Sound is evenly distributed across all three audience tiers, with delay fills and under-balcony speakers ensuring every seat sounds great—no center fill required. Additional A15s provide side coverage. The system is powered and managed by L-Acoustics amps and an AVB P1 processor.
With over 8,000 feet of speaker cabling and shielded Cat-6a runs throughout the venue, The Eastern is built to evolve. Touring acts will appreciate the plug-and-play setup—even DiGiCo consoles can drop right in.
Upstairs, the rooftop stage features L-Acoustics A10i FOCUS and WIDE speakers, with KS21i subs and LA2Xi amps. It’s the perfect space for more intimate shows with the same professional sound.
With over 45 years of experience and a portfolio spanning thousands of successful live productions, Directions AV has built a reputation as a leader in engineering events who pushes boundaries and exceeds expectations. Now, as part of M2 Events Group—an integrated powerhouse combining Directions AV, Big Picture, and Music Matters Productions—we deliver next-level event experiences. From world-class production services to advanced media solutions and cutting-edge AV technology, M2 Events Group delivers immersive, tech-forward events with unparalleled execution.